AI-Powered Sustainability Solution Comparison
AI-Powered Sustainability Solution Comparison
CLIENT
ESGentle
CLIENT
ESGentle
CLIENT
ESGentle
Role
UX/UI Designer
Role
UX/UI Designer
Role
UX/UI Designer
TIMELINE
1 Month
TIMELINE
1 Month
TIMELINE
1 Month
PLATFORM
Responsive Web
PLATFORM
Responsive Web
PLATFORM
Responsive Web
TEAM
1 UX/UI Designers,
1 Full-Stack Developer,
1 Sustainability Advisor,
1 CEO
Outcome
Reduced sustainability decision-making time by 30% by designing streamlined comparison interactions.
Outcome
Outcome
Outcome
Improved sustainable solution discovery efficiency by 40%
Reduced sustainability decision-making time by 30%
Achieved an 80% task success rate in usability testing
Adjusted a design system with over 30 components for ongoing feature development
Reduced sustainability decision-making time by 30% by designing streamlined comparison interactions.
Reduced sustainability decision-making time by 30% by designing streamlined comparison interactions.
Problem
Manual comparisons are time-consuming and data-heavy
Managers lack confidence in selecting certified solutions with different parameters
Need to present clear arguments for investment to leadership
Process
Key Activities
Conducted 1:1 interviews with sustainability managers.
Design sprint workshops, user flow mapping, journey mapping
High-fi mockups, interactive prototype
Usability tests with sustainability managers
Iterated UI based on feedback
Strategy
Leverage AI to synthesize data comparisons and deliver clear guidance: “Make the complex simple and justifiable.”
MVP Features:
Smart Compare: Users select multiple solutions → AI suggests best option based on cost and impact
Impact Forecast: Visual projections for CO₂ reduction, savings, and payback periods across scenarios (Conservative, Balanced, Aggressive).
Exportable Reports: Instant PDF/PPT summaries for stakeholder review.
Solution
Comparison table formation
Comparison Table with "Compare with AI" button for analysis
Cost and Impact Graphic with AI Recommendations
4 . 3-Year impact forecast with comparison solutions, scenario selector, AI insight “Add to Business Case”
Impact
Time to Decision
~30% faster
User Satisfaction
92% positive feedback
Key Takeaways
Embedding AI insights directly into the UI empowers non-technical users to act confidently.
Balancing transparency vs. simplicity
Problem
Problem
Problem
Sustainability managers struggled to find affordable, trustworthy ESG solutions due to the lack of a centralized and accessible platform.
How might we help sustainability managers quickly discover and compare ESG solutions to reduce their company’s environmental footprint?
Our challenge was to design a climate tech marketplace MVP under limited time, budget, and research resources – while ensuring it was usable, scalable, and genuinely helpful for decision-makers.
Manual comparisons are time-consuming and data-heavy
Managers lack confidence in selecting certified solutions with different parameters
Need to present clear arguments for investment to leadership
Manual comparisons are time-consuming and data-heavy
Managers lack confidence in selecting certified solutions with different parameters
Need to present clear arguments for investment to leadership
Strategy
Strategy
Strategy
Simply listing ESG vendors wouldn't be enough. To deliver value, we needed to focus on decision-making efficiency and make it easy to compare, trust, and act on solutions.
Through research, we found that users:
Wanted clear ROI and budget estimates
Struggled to compare solutions side-by-side
So we positioned the product to help managers make faster, smarter, and lower-risk sustainability investments — not just browse vendors.
Leverage AI to synthesize data comparisons and deliver clear guidance: “Make the complex simple and justifiable.”
MVP Features:
Smart Compare: Users select multiple solutions → AI suggests best option based on cost and impact
Impact Forecast: Visual projections for CO₂ reduction, savings, and payback periods across scenarios (Conservative, Balanced, Aggressive).
Exportable Reports: Instant PDF/PPT summaries for stakeholder review.
Leverage AI to synthesize data comparisons and deliver clear guidance: “Make the complex simple and justifiable.”
MVP Features:
Smart Compare: Users select multiple solutions → AI suggests best option based on cost and impact
Impact Forecast: Visual projections for CO₂ reduction, savings, and payback periods across scenarios (Conservative, Balanced, Aggressive).
Exportable Reports: Instant PDF/PPT summaries for stakeholder review.
Key Takeaways
Key Takeaways
Key Takeaways
Designing for clarity and trust is critical in complex B2B marketplaces
Even under tight constraints, focused features can deliver real business and user value
Deep understanding of the user’s decision-making process can differentiate you from listing-based competitors
Embedding AI insights directly into the UI empowers non-technical users to act confidently.
Balancing transparency vs. simplicity
Embedding AI insights directly into the UI empowers non-technical users to act confidently.
Balancing transparency vs. simplicity
Impact
Impact
Impact
Task Success Rate
80% (user testing)
Time to Decision
~30% faster
Time to Decision
~30% faster
Time-to-decision
↓ 30%
User Satisfaction
92% positive feedback
User Satisfaction
92% positive feedback
Process
Process
Key Activities
Conducted 1:1 interviews with sustainability managers.
Design sprint workshops, user flow mapping, journey mapping
High-fi mockups, interactive prototype
Usability tests with sustainability managers
Iterated UI based on feedback
Solution
Solution
Comparison table formation
Comparison Table with "Compare with AI" button for analysis
Cost and Impact Graphic with AI Recommendations
4 . 3-Year impact forecast with comparison solutions, scenario selector, AI insight “Add to Business Case”
Process
Key Activities
Conducted 1:1 interviews with sustainability managers.
Design sprint workshops, user flow mapping, journey mapping
High-fi mockups, interactive prototype
Usability tests with sustainability managers
Iterated UI based on feedback
Solution
Solution
Comparison table formation
Comparison Table with "Compare with AI" button for analysis
Cost and Impact Graphic with AI Recommendations
4 . 3-Year impact forecast with comparison solutions, scenario selector, AI insight “Add to Business Case”