ESGentle

CLIENT

ESGentle

CLIENT

ESGentle

CLIENT

ESGentle

Role

UX/UI Designer

Role

UX/UI Designer

Role

UX/UI Designer

TIMELINE

8 Weeks

TIMELINE

8 Weeks

TIMELINE

8 Weeks

PLATFORM

Responsive Web

PLATFORM

Responsive Web

PLATFORM

Responsive Web

TEAM

2 UX/UI Designers,
1 Full-Stack Developer,
1 Sustainability Advisor,
1 CEO

Outcome

  1. Improved sustainable solution discovery efficiency by 40%

  2. Reduced sustainability decision-making time by 30%

  3. Achieved an 80% task success rate in usability testing

  4. Adjusted a design system with over 30 components for ongoing feature development

Work Highlight

Work Highlight

Work Highlight

We developed a cohesive brand system with a refined logo, typography, and color palette, resulting in a more recognizable and impactful brand image.

The new identity was successfully launched across digital and print platforms, reinforcing brand consistency and increasing audience engagement.

We developed a cohesive brand system with a refined logo, typography, and color palette, resulting in a more recognizable and impactful brand image.

The new identity was successfully launched across digital and print platforms, reinforcing brand consistency and increasing audience engagement.

We developed a cohesive brand system with a refined logo, typography, and color palette, resulting in a more recognizable and impactful brand image.

The new identity was successfully launched across digital and print platforms, reinforcing brand consistency and increasing audience engagement.

Problem

Problem

Problem

Sustainability managers struggled to find affordable, trustworthy ESG solutions due to the lack of a centralized and accessible platform.

How might we help sustainability managers quickly discover and compare ESG solutions to reduce their company’s environmental footprint?

Our challenge was to design a climate tech marketplace MVP under limited time, budget, and research resources – while ensuring it was usable, scalable, and genuinely helpful for decision-makers.

Sustainability managers struggled to find affordable, trustworthy ESG solutions due to the lack of a centralized and accessible platform.

How might we help sustainability managers quickly discover and compare ESG solutions to reduce their company’s environmental footprint?

Our challenge was to design a climate tech marketplace MVP under limited time, budget, and research resources – while ensuring it was usable, scalable, and genuinely helpful for decision-makers.

Sustainability managers struggled to find affordable, trustworthy ESG solutions due to the lack of a centralized and accessible platform.

How might we help sustainability managers quickly discover and compare ESG solutions to reduce their company’s environmental footprint?

Our challenge was to design a climate tech marketplace MVP under limited time, budget, and research resources – while ensuring it was usable, scalable, and genuinely helpful for decision-makers.

UX Research
Stakeholder & Expert Interviews

Conducted 5 in-depth interviews with sustainability managers across mid-size and enterprise companies in finance, manufacturing, and retail.

Spoke with 2 ESG consultants to understand industry pain points and decision-making workflows.

Key insight

Decision-makers spent 10–15 hours per week manually searching for ESG vendors, relying on fragmented information from industry reports, networking, and cold outreach.

Competitive Benchmarking

Reviewed 8 existing ESG-related platforms and climate tech directories.

Evaluated navigation, search functionality, data transparency, and pricing clarity.

Key insight

None offered apples-to-apples comparison tools, and many lacked transparency around vendor credentials or certifications.

User Surveys

Distributed a 10-question survey to a network of sustainability professionals via LinkedIn

Received 42 responses

Key insight

Top decision factor: 

verified impact metrics (78%)

Top frustration: 

lack of centralized database (65%)

Most desired feature:

side-by-side solution comparison (72%)

Strategy

Strategy

Strategy

Simply listing ESG vendors wouldn't be enough. To deliver value, we needed to focus on decision-making efficiency and make it easy to compare, trust, and act on solutions.

Through research, we found that users:

  • Wanted clear ROI and budget estimates

  • Struggled to compare solutions side-by-side

So we positioned the product to help managers make faster, smarter, and lower-risk sustainability investments — not just browse vendors.

Simply listing ESG vendors wouldn't be enough. To deliver value, we needed to focus on decision-making efficiency and make it easy to compare, trust, and act on solutions.

Through research, we found that users:

  • Wanted clear ROI and budget estimates

  • Struggled to compare solutions side-by-side

So we positioned the product to help managers make faster, smarter, and lower-risk sustainability investments — not just browse vendors.

Simply listing ESG vendors wouldn't be enough. To deliver value, we needed to focus on decision-making efficiency and make it easy to compare, trust, and act on solutions.

Through research, we found that users:

  • Wanted clear ROI and budget estimates

  • Struggled to compare solutions side-by-side

So we positioned the product to help managers make faster, smarter, and lower-risk sustainability investments — not just browse vendors.

Solution

Solution

Solution

We designed the MVP with features focused on streamlining discovery, comparison, and decision-making:

  1. Filterable Marketplace
    Users could browse sustainability solutions by category, budget range, impact, and more — enabling focused discovery.

We designed the MVP with features focused on streamlining discovery, comparison, and decision-making:

  1. Filterable Marketplace
    Users could browse sustainability solutions by category, budget range, impact, and more — enabling focused discovery.

We designed the MVP with features focused on streamlining discovery, comparison, and decision-making:

  1. Filterable Marketplace
    Users could browse sustainability solutions by category, budget range, impact, and more — enabling focused discovery.

.

.

.

  1. Energy efficiency solutions flow

  1. Energy efficiency solutions flow

  1. Energy efficiency solutions flow

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.

.

  1. Offsetting solutions flow

  1. Offsetting solutions flow

  1. Offsetting solutions flow

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.

  1. AI Comparison Flow
    Users could add solutions to a comparison tray and evaluate key metrics, such as cost & impact, and sustainability solutions side by side.

  1. AI Comparison Flow
    Users could add solutions to a comparison tray and evaluate key metrics, such as cost & impact, and sustainability solutions side by side.

  1. AI Comparison Flow
    Users could add solutions to a comparison tray and evaluate key metrics, such as cost & impact, and sustainability solutions side by side.

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.

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  1. Design system for marketplace
    Adjusted a design system with over 30 components for scalability, enabling fast iteration and future development.

  1. Design system for marketplace
    Adjusted a design system with over 30 components for scalability, enabling fast iteration and future development.

  1. Design system for marketplace
    Adjusted a design system with over 30 components for scalability, enabling fast iteration and future development.

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.

Impact

Impact

Impact

Task Success Rate

80% (user testing)

Task Success Rate

80% (user testing)

Task Success Rate

80% (user testing)

Time-to-decision

↓ 30%

Time-to-decision

↓ 30%

Time-to-decision

↓ 30%

Solution discoverability

↑ 40%

Solution discoverability

↑ 40%

Solution discoverability

↑ 40%

Design system

Used in all post-MVP iterations

Design system

Used in all post-MVP iterations

Design system

Used in all post-MVP iterations

My Role

My Role

My Role

As a UX/UI Designer, I led design across all stages of the UX process:

  • Conducted 8 user interviews and 10 surveys with sustainability professionals

  • Created customer journey maps, user flows, and site architecture

  • Designed responsive lo-fi and hi-fi prototypes in Figma

  • Adjusted a based design system with over 30 components

  • Conducted usability testing, synthesized findings, and iterated quickly

  • Partnered with the developer for smooth handoff and implementation

As a UX/UI Designer, I led design across all stages of the UX process:

  • Conducted 8 user interviews and 10 surveys with sustainability professionals

  • Created customer journey maps, user flows, and site architecture

  • Designed responsive lo-fi and hi-fi prototypes in Figma

  • Adjusted a based design system with over 30 components

  • Conducted usability testing, synthesized findings, and iterated quickly

  • Partnered with the developer for smooth handoff and implementation

As a UX/UI Designer, I led design across all stages of the UX process:

  • Conducted 8 user interviews and 10 surveys with sustainability professionals

  • Created customer journey maps, user flows, and site architecture

  • Designed responsive lo-fi and hi-fi prototypes in Figma

  • Adjusted a based design system with over 30 components

  • Conducted usability testing, synthesized findings, and iterated quickly

  • Partnered with the developer for smooth handoff and implementation

Key Takeaways

Key Takeaways

Key Takeaways

Designing for clarity and trust is critical in complex B2B marketplaces

  • Even under tight constraints, focused features can deliver real business and user value

  • Deep understanding of the user’s decision-making process can differentiate you from listing-based competitors

Designing for clarity and trust is critical in complex B2B marketplaces

  • Even under tight constraints, focused features can deliver real business and user value

  • Deep understanding of the user’s decision-making process can differentiate you from listing-based competitors

Designing for clarity and trust is critical in complex B2B marketplaces

  • Even under tight constraints, focused features can deliver real business and user value

  • Deep understanding of the user’s decision-making process can differentiate you from listing-based competitors