Dreamdive
Role
Product Visual Designer
Role
Product Visual Designer
Role
Product Visual Designer
TIMELINE
10 Weeks
TIMELINE
10 Weeks
TIMELINE
10 Weeks
PLATFORM
Responsive Web
PLATFORM
Responsive Web
PLATFORM
Responsive Web
Scope
UX Research, Prototyping, Copywriting, UI, Design system, Branding
Scope
UX Research, Prototyping, Copywriting, UI, Design system, Branding
Scope
UX Research, Prototyping, Copywriting, UI, Design system, Branding
Project overview
DreamDive is a creative agency focused on helping founders, startups, and growing teams turn early ideas into clear, credible, and scalable digital products. The agency operates at the intersection of strategy, design, and brand — with a strong emphasis on clarity, calm confidence, and modern aesthetics.
The goal
To transform an early-stage creative agency into a premium, trustworthy brand by aligning UX, visual identity, and messaging into one cohesive digital experience.
As part of the design team, I was responsible for design strategy, UX, visual design, and brand execution across the project.
Outcome
Overview
Overview
Improved sustainable solution discovery efficiency by 40%
Reduced sustainability decision-making time by 30%
Achieved an 80% task success rate in usability testing
Adjusted a design system with over 30 components for ongoing feature development
DreamDive is a creative agency focused on helping founders, startups, and growing teams turn early ideas into clear, credible, and scalable digital products. The agency operates at the intersection of strategy, design, and brand — with a strong emphasis on clarity, calm confidence, and modern aesthetics.
DreamDive is a creative agency focused on helping founders, startups, and growing teams turn early ideas into clear, credible, and scalable digital products. The agency operates at the intersection of strategy, design, and brand — with a strong emphasis on clarity, calm confidence, and modern aesthetics.
The goal
The goal
Design a website and brand system that positions DreamDive as a premium, trustworthy creative partner, while clearly communicating services, expertise, and value. The website also needed to support the founder’s personal brand and function as a strong portfolio and sales too.
As part of the design team, I was responsible for design strategy, UX, visual design, and brand execution across the project.
Design a website and brand system that positions DreamDive as a premium, trustworthy creative partner, while clearly communicating services, expertise, and value. The website also needed to support the founder’s personal brand and function as a strong portfolio and sales too.
As part of the design team, I was responsible for design strategy, UX, visual design, and brand execution across the project.
The goal
The goal
Design a website and brand system that positions DreamDive as a premium, trustworthy creative partner, while clearly communicating services, expertise, and value. The website also needed to support the founder’s personal brand and function as a strong portfolio and sales too.
As part of the design team, I was responsible for design strategy, UX, visual design, and brand execution across the project.
Design a website and brand system that positions DreamDive as a premium, trustworthy creative partner, while clearly communicating services, expertise, and value. The website also needed to support the founder’s personal brand and function as a strong portfolio and sales too.
As part of the design team, I was responsible for design strategy, UX, visual design, and brand execution across the project.
Design Challenge
DreamDive faced several foundational challenges typical for early-stage creative agencies:
Unclear positioning in a crowded design market
Weak differentiation from generic “full-service” studios
Low trust signals for new visitors
A scattered portfolio that didn’t tell a cohesive story
The core challenge:
Create a digital presence that feels premium and calm, clearly communicates expertise, and builds trust — without feeling overdesigned or impersonal.
UX Reserch
Competitive Analysis
I conducted a competitive analysis of 4 creative agencies across the design and tech space, focusing on:
Positioning clarity
Homepage storytelling
Service explanation
Portfolio structure
Trust signals and credibility cues
Visual tone and emotional impact
Key insight
Many agency websites either over-explain their process (creating friction) or rely heavily on visuals without context (hurting trust). DreamDive’s opportunity was to balance emotional calm with strategic clarity — making expertise feel effortless and credible.
Information Architecture
The website structure was intentionally minimal and focused, built around 5 core pages to reduce cognitive load and guide users naturally toward conversion
All copy was written to support a calm, premium tone — confident but approachable, without buzzwords or overpromising.
Visual & Brand Direction
Before moving into visual design, I translated brand keywords into emotional attributes that guided every design decision:
The visual direction was intentionally premium and calm, avoiding loud colors or aggressive layouts. The goal was to make the work feel thoughtful, modern, and trustworthy.
Design Process
Inspiration & Benchmarking
I collected references from modern agency, tech, and personal brand websites to define the visual and structural direction.
Wireframes
Early layouts focused on hierarchy, rhythm, and content flow — ensuring that key messages surfaced quickly without overwhelming the user.
Responsive Design
The website was designed responsively for desktop, tablet, and mobile, with flexible layouts that preserve hierarchy and readability across breakpoints.
High-Fidelity Design
The final designs combined clarity, structure, and brand expression into a cohesive system that feels confident and intentional.
UI Kit
To support scalability and future growth, I created a UI kit with 40+ components
Impact
Led end-to-end UX, brand, and web design for a creative agency, repositioning it as a premium service and delivering a responsive website, 40+ component UI system, and brand assets. The case study became the most engaged project on Behance with 400+ likes and comments.
Web pages
5
Brand Assets
7
UI elements
40+
Impressions on Behance
400+
Key Takeaways
A strong creative agency website isn’t about showing everything you can do.
It’s about showing exactly what matters, with clarity, confidence, and restraint.
DreamDive’s digital presence proves that calm design, clear positioning, and thoughtful structure can be just as powerful as bold visuals — especially when trust and credibility are the goal.
Problem
Design Challenge
Design Challenge
Sustainability managers struggled to find affordable, trustworthy ESG solutions due to the lack of a centralized and accessible platform.
How might we help sustainability managers quickly discover and compare ESG solutions to reduce their company’s environmental footprint?
Our challenge was to design a climate tech marketplace MVP under limited time, budget, and research resources – while ensuring it was usable, scalable, and genuinely helpful for decision-makers.
DreamDive faced several foundational challenges typical for early-stage creative agencies:
Unclear positioning in a crowded design market
Weak differentiation from generic “full-service” studios
Low trust signals for new visitors
A scattered portfolio that didn’t tell a cohesive story
The core challenge:
Create a digital presence that feels premium and calm, clearly communicates expertise, and builds trust — without feeling overdesigned or impersonal.
DreamDive faced several foundational challenges typical for early-stage creative agencies:
Unclear positioning in a crowded design market
Weak differentiation from generic “full-service” studios
Low trust signals for new visitors
A scattered portfolio that didn’t tell a cohesive story
The core challenge:
Create a digital presence that feels premium and calm, clearly communicates expertise, and builds trust — without feeling overdesigned or impersonal.
Competitive Analysis
I conducted a competitive analysis of 4 creative agencies across the design and tech space, focusing on:
Positioning clarity
Homepage storytelling
Service explanation
Portfolio structure
Trust signals and credibility cues
Visual tone and emotional impact
I conducted a competitive analysis of 4 creative agencies across the design and tech space, focusing on:
Positioning clarity
Homepage storytelling
Service explanation
Portfolio structure
Trust signals and credibility cues
Visual tone and emotional impact
I conducted a competitive analysis of 4 creative agencies across the design and tech space, focusing on:
Positioning clarity
Homepage storytelling
Service explanation
Portfolio structure
Trust signals and credibility cues
Visual tone and emotional impact
Key insight
Many agency websites either over-explain their process (creating friction) or rely heavily on visuals without context (hurting trust). DreamDive’s opportunity was to balance emotional calm with strategic clarity — making expertise feel effortless and credible.
Many agency websites either over-explain their process (creating friction) or rely heavily on visuals without context (hurting trust). DreamDive’s opportunity was to balance emotional calm with strategic clarity — making expertise feel effortless and credible.
Many agency websites either over-explain their process (creating friction) or rely heavily on visuals without context (hurting trust). DreamDive’s opportunity was to balance emotional calm with strategic clarity — making expertise feel effortless and credible.
Information Architecture
The website structure was intentionally minimal and focused, built around 5 core pages to reduce cognitive load and guide users naturally toward conversion
All copy was written to support a calm, premium tone — confident but approachable, without buzzwords or overpromising.
Visual & Brand Direction
Before moving into visual design, I translated brand keywords into emotional attributes that guided every design decision:
The visual direction was intentionally premium and calm, avoiding loud colors or aggressive layouts. The goal was to make the work feel thoughtful, modern, and trustworthy.
Design Challenge
UX Research
Strategy
Design Process
Design Process
Inspiration & Benchmarking
I collected references from modern agency, tech, and personal brand websites to define the visual and structural direction.
I collected references from modern agency, tech, and personal brand websites to define the visual and structural direction.
I collected references from modern agency, tech, and personal brand websites to define the visual and structural direction.
Wireframes & Layout Exploration
Early layouts focused on hierarchy, rhythm, and content flow — ensuring that key messages surfaced quickly without overwhelming the user.
High-Fidelity Design
The final designs combined clarity, structure, and brand expression into a cohesive system that feels confident and intentional.
Responsive Design
The website was designed responsively for desktop, tablet, and mobile, with flexible layouts that preserve hierarchy and readability across breakpoints.
UI Kit
To support scalability and future growth, I created a UI kit with 40+ components
Solution
Solution
Solution
Key Takeaways
Key Takeaways
A strong creative agency website isn’t about showing everything you can do.
It’s about showing exactly what matters, with clarity, confidence, and restraint.
DreamDive’s digital presence proves that calm design, clear positioning, and thoughtful structure can be just as powerful as bold visuals — especially when trust and credibility are the goal.
A strong creative agency website isn’t about showing everything you can do.
It’s about showing exactly what matters, with clarity, confidence, and restraint.
DreamDive’s digital presence proves that calm design, clear positioning, and thoughtful structure can be just as powerful as bold visuals — especially when trust and credibility are the goal.
Impact
Impact
Web pages
5
Brand Assets
7
UI elements
40+
Impressions on Behance
400+
Led end-to-end UX, brand, and web design for a creative agency, repositioning it as a premium service and delivering a responsive website, 40+ component UI system, and brand assets. The case study became the most engaged project on Behance with 400+ likes and comments.
Key Takeaways
Key Takeaways
Designing for clarity and trust is critical in complex B2B marketplaces
Even under tight constraints, focused features can deliver real business and user value
Deep understanding of the user’s decision-making process can differentiate you from listing-based competitors
A strong creative agency website isn’t about showing everything you can do.
It’s about showing exactly what matters, with clarity, confidence, and restraint.
DreamDive’s digital presence proves that calm design, clear positioning, and thoughtful structure can be just as powerful as bold visuals — especially when trust and credibility are the goal.
Impact
Impact
Task Success Rate
80% (user testing)
Web pages
5
Time-to-decision
↓ 30%
Brand Assets
7
Solution discoverability
↑ 40%
UI elements
40+
Design system
Used in all post-MVP iterations
Impressions on Behance
400+
Led end-to-end UX, brand, and web design for a creative agency, repositioning it as a premium service and delivering a responsive website, 40+ component UI system, and brand assets. The case study became the most engaged project on Behance with 400+ likes and comments.
Led end-to-end UX, brand, and web design for a creative agency, repositioning it as a premium service and delivering a responsive website, 40+ component UI system, and brand assets. The case study became the most engaged project on Behance with 400+ likes and comments.